Oh my dough
Branding/ Packaging/ Set Design


Branding and packaging Design for the Berlin Based START-UP OH MY DOUGH.
Oh my dough is a food brand that produces eatable raw cookie dough. Each flavor got his own pattern and shows the ingredients
of the product. The logo shows a cookie with a spoon. Eatable cookie dough is a new unknown product for the German market, so the Logo should helps to introduce this new product.
Three ads, one clean product shot and one animated gif have been created for the product. The set design shows an abstract dinner situation in different monochrome color settings, one for each flavor. The warm light in combination with the carefully picked arrangement create a romantic atmosphere with a touch of fun and represent perfectly the character of this product.

Branding and Design by Lilly Friedeberg and Ann-Christin Euler
Packaging by Lilly Friedeberg
Set Design by Alessia Sistori and Lilly Friedeberg
Photography and post production by Marc Oortman
Assistance by Garance Poisson